In today’s tech-savvy era, job seekers no longer apply for positions at companies they’ve never heard of or know nothing about — they research them online first. If a quick Google or social media search produces a plethora of negative information, they won’t blink before moving on to the next.
If you’re not sure what people are saying about you online — or if you know and it isn’t good — it’s time to focus on ensuring your digital presence reflects your true company culture and values. You can have the most well-written, engaging job descriptions candidates have ever seen, but if your online brand isn’t exactly glowing, the most talented individuals won’t want anything to do with your organization.
4 Tips to Manage Your Online Reputation
- Practice Social Listening
Quickly and easily find out what people are posting about your brand online by engaging in social listening. Tools like Social Mention, TweetReach, and Google alerts allow you to monitor the internet for certain words and phrases — such as your company name or a hashtag unique to your brand — so you’re always in-the-know about the current state of your online standing.
- Maintain an Active Social Media Presence
There’s so much content about your company online that you can’t regulate, but you’re in complete control of the information shared on your social media accounts. Make the most of these valuable platforms by regularly posting insights on your company culture, interesting projects the team is working on, great things you’re doing in the community, employee profiles, and any other positive content. This helps potential candidates learn about your organization and it can effectively push negative content down in search results.
- Respond to Negative Comments
At first glance, it may seem best to delete negative comments on Facebook or Yelp, but that just makes it seem like you have something to hide. Unless a person uses profanity or explicit language, keep negative posts up and simply respond to them in a polite and kind manner. Job seekers understand you can’t please everyone, but this shows you truly care about your customers and want them to be satisfied. Of course, it’s best to take the conversation offline as quickly as possible, so as not to share too much of the issue.
- Seek Positive Testimonials
If you don’t already have one, create a company profile on Glassdoor and ask satisfied employees to write testimonials about why they enjoy working for your organization. Similarly, ask happy customers to write a Yelp review for your organization to enhance your positive reputation. The best candidates are sure to be impressed if they see both employees and customers are pleased with your company.
Searching for top talent in The San Fernando Valley, Burbank, Thousand Oaks, The Santa Clarita Valley, West Los Angeles, and the surrounding areas? Contact Barrington Staffing. Our recruiting experts are dedicated to finding the right person for your temporary, temporary-to-staff and direct hire openings.