These days, having a positive online reputation is crucial. Before pursuing a relationship, both potential employees and clients research companies online, and if your name is sullied, the best people won’t want to work with or for your company.
Chances are, you might not even know what your online presence says about your organization, and it’s time to change that. Use these tips to create glowing online presence for your brand.
Maintain an Active Online Presence
You might think having little-to-no information about your company online makes it seem elusive, but people aren’t into that. In today’s Information Age, prospective employees and clients want to conduct research on companies, so if there’s nothing about your business online, they’ll assume you have something to hide.
Beyond that, securing a domain in your company name, starting a blog, claiming your company on local business profiles — i.e., Yelp — and regularly posting content on a few social media sites relevant to your audience is great for SEO. This type of content will appear in the top of the search results for your company, and you get to control the dialogue.
Get Your Company Name Out There
Building a positive online reputation starts with creating a robust presence on your own web properties, but it doesn’t end there. Boost your brand image by seeking opportunities to write guest posts on other companies’ blogs, doing charity work that garners news coverage and sending out press releases when your team completes a big project.
Set Up Alerts to Monitor Your Reputation
The internet is a massive space, so it’s hard to keep track of who’s talking about your company. Use a service like Google Alerts to scan the web for your company name and any other keywords relevant to your brand, so you’re never the last to know when something happens that you need to know about.
Address Negative Comments Head-On
No matter how great your company is, you can’t please everyone. Negative comments don’t feel great, but the manner in which you respond to them makes all the difference. If you offer a swift, sincere, courteous reply, you might be able to turn the person’s less-than-ideal experience around. Even if it’s too late for that, others reading the comments will be impressed by your polite response, which will shine a positive light on your company.
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