Selling the Job

The purpose of a job interview is two-fold — not only are you tasked with evaluating candidates, you’re also responsible for making them want to work for your organization. The best and brightest people can find work anywhere. If you want them to join your team, you’re going to have to sell the job to… Read more »

Social Media in the Workplace: Is It Time for a Company Policy?

These days, pretty much everyone is on social media, so it’s very likely your company has a presence on major platforms like Facebook, Twitter, LinkedIn, and Instagram. These sites serve as a fun and effective way to connect with your target market. If you haven’t done so already, it’s time to formalize your efforts. If… Read more »

5 Ways to Show Your Staff You’re Thankful for Them

Thanksgiving is just around the corner, meaning there’s no better time to reflect on the good fortune you’ve encountered by attracting a truly dynamite staff. Great workers can be few and far between, so it’s important to do everything in your power to show your staff how much they’re appreciated. Making people feel valued goes… Read more »