Selling the Job

The purpose of a job interview is two-fold — not only are you tasked with evaluating candidates, you’re also responsible for making them want to work for your organization. The best and brightest people can find work anywhere. If you want them to join your team, you’re going to have to sell the job to… Read more »

Social Media in the Workplace: Is It Time for a Company Policy?

These days, pretty much everyone is on social media, so it’s very likely your company has a presence on major platforms like Facebook, Twitter, LinkedIn, and Instagram. These sites serve as a fun and effective way to connect with your target market. If you haven’t done so already, it’s time to formalize your efforts. If… Read more »